Elfi new sponsor partner of AZ

Real estate company Elfi and AZ have signed a five-year sponsorship agreement. Starting in July, Elfi is the new partner of the Eredivisie club. Over the next five years, Elfi will shine on the back of the shirt, among other places.

'Focus, fitness, and perseverance'
Elfi founder Jasper de Rooij indicates that the Elfi team is driven by sustainable and results-oriented entrepreneurship. "Focus, fitness, and perseverance also play an important role for us. We work with partners who, like us, pursue the highest quality and performance. That is why the collaboration with AZ appeals to us so much. We look forward to a pleasant, sporty, and sustainable partnership."

‘Fits AZ’
AZ's general manager, Robert Eenhoorn, sees important similarities in the core values ​​of AZ and Elfi. "Elfi is a familiar and ambitious company that pursues personal attention and is just as motivated as we are to continue to grow significantly. That is also what we stand for as AZ. Entering into a five-year collaboration expresses a lot of confidence from both sides."

'Sporty character'
AZ's Commercial Director, Michael Koster, said, "The partnership with Elfi, given the sporty character the company has already shown in recent years, is a perfect match. It appeals to us that it is a unique company in its kind with an active role in the market and also in our hinterland. For us, Elfi is a great successor to AFAS."

'Dream, dare, and do'
At Elfi, we believe in dreaming, daring, and doing. Our ambition is great. The sporty character also plays an important role in our social involvement. Elfi has previously been associated with women's cycling team Jumbo-Visma and hockey clubs Amsterdam and Pinoké, among others.